Listing your home For Sale By Owner (FSBO) is not something for the faint of heart. But it can be done and might save you paying a hefty commission.

The biggest mistake people make when trying to sell their own home FSBO is that they don’t use a professional photographer.

Instead, they take photos with their cell phone, post those online, and wonder why people are not banging on their door demanding that they take their money.

Is FSBO right for you?

Professional shots can make the difference between someone visiting your beautiful home, or spending their time elsewhere.

Good photographers can also offer a private URL that includes other information such as maps of nearby amenities, printable brochures, 3D tours, floorplans, etc. These are all packaged in a nice format that makes them easy to share. Like this:

One of the biggest advantages to a professional package like this is the ability to show a 3D tour of your home, particularly when paired with an interactive floor plan.

This allows people to get a much better idea of what your home looks like before they deciding to visit. This means that the people that show up to look around have already self-selected as interested, and you spend less time with people that are just “window shopping”

The second problem, and one that often causes people to go down the FSBO (pronounced FizBo) route in the first place, is that they believe their home is worth far more than the local realtors are telling them.

It is possible that the realtors don’t know what the home is really worth, but it seems unlikely given that they are paid by commission – it is literally in their interests to get you as much as possible.

It’s worth remembering that only 11% of people actually manage to sell it themselves. But the allure of avoiding commission is quite understandable. But there’s no harm in trying and, should you change your mind later, I have a list of realtors that I would happily recommend.

Still interested in FSBO? Then here is some information that you might find useful.


Yes, you will need to send links and photos to the various outlets you intend to use such as:

  • Zillow (
  • Homefinder (
  • MLS for non-agents
  • Facebook Marketplace – if you are on Facebook they have a section for homes.  The virtual tour link and/or the YouTube link from the tour would work well here.
  • Send to friends and ask them to spread the word
  • Email to local agents.  While they might not be selling for you, your home might be perfect for one of their buyers.  And, since you have already done a lot of the leg work with photos, videos, etc. you are making their life easy. 

Exactly what you will need to do for each site will depend on the site, but should be easy enough to figure out.  Often the virtual tour link and/or the YouTube video link will be best. 

Photo Re-use

Should you hire Avios as your photographer, it comes with a nice advantage. We never charge the realtor for the photos you already paid for if you switch to a realtor. Many photographers will expect to be paid again, which means extra expense and, often, a complete re-shoot.

That said, if you didn’t follow our advice on staging your home correctly the first time, a re-shoot might be advantageous. If you want to see how to prep your home for photos – see our recommendations here.


You are probably going to have to do an open house or two.

If you do hold an open house, you will need to include a stack of brochures. These can be downloaded directly from the virtual tour.

Articles that might be helpful:


At the end of the day, FSBO is not an easy thing to do. And don’t forget that all the time your home is on the market and not sold is more money spent on mortgage payments etc. You need to factor that into your calculations.

Armed with this information, let us know how we can help you.

We can be reached at 201 540 9485 or via the contact page.

Call us today!