Video connects users with your brand more any other format. If you’re still not convinced, ask a social media user about the importance of videos, and take a look at these stats:
- 85% of all internet users in the USA watch videos.
- 90% of marketers say that videos are giving them higher ROI.
- People spend around 100 minutes a day watching videos online.
- 6 out of 10 people prefer to watch online videos than television.
- On YouTube, people watch more than 1 billion hours of videos each day.
- Social media posts with videos have more engagement than normal text posts.
- Social media ads with videos cost less and perform better than text or image ads.