Video connects users with your brand more any other format. If you’re still not convinced, ask a social media user about the importance of videos, and take a look at these stats:
85% of all internet users in the USA watch videos.
90% of marketers say that videos are giving them higher ROI.
People spend around 100 minutes a day watching videos online.
6 out of 10 people prefer to watch online videos than television.
On YouTube, people watch more than 1 billion hours of videos each day.
Social media posts with videos have more engagement than normal text posts.
Social media ads with videos cost less and perform better than text or image ads.